Give away trees for €1 instead of Christmas: Tree planting with
#TREES4CHRISTMASCARDS for your customers Christmas 2024
For ten years now, we have been doing “market research that plants trees” with GreenAdz and planting trees as an incentive and small thank you for all participants in our studies, but also for everyone who wants to give their customers trees for €1 net.
What our role model, the search engine Ecosia achieves with “Search that plants trees”, we do above all with what we can do – market research: We always incentivize every participant in our online surveys with a tree donation as a thank you. At €1 per respondent, this costs significantly less than most people think, but not only results in better participation rates and more in-depth insights, but above all brings lasting joy, as we see time and again from the many positive reactions of our respondents.
Trees – the miracle cure for better customer relations?!
But market research alone is simply not enough for us: at the end of 2017, we therefore came up with the idea of sharing this joy with other companies and people for the first time, independently of market research: Simple, uncomplicated and with a “good feeling”, every company can participate in our tree project in Zambia and plant trees in our GreenAdz forest. For a flat rate of one euro per tree, with each seedling you ensure that our GreenAdz forest grows and sets a positive example against climate change by binding approx. 6kg of CO2 per year with just one euro total investment – and that for the next 20 years or more – great, isn’t it?
Each tree sponsor receives a tree sponsorship certificate from us with the exact count or numbers of the trees commissioned. We currently have a grandiose 99,532 trees on almost 83 hectares of forest in Zambia and are thus close to breaking the 100,000 mark. An example of our certificate, which of course you can and should put online, can be found here from our long-time partner Kahn Events.
How to plant trees with us for €1 instead of Christmas cards
Not only we, but also many of our cooperation partners and reference customers have been saving on printing Christmas cards for years, because instead we give electronic Christmas greetings paired with a tree for each of our customers. Not only is this more climate-friendly, but at one euro per tree, it’s even cheaper than a card plus postage. And because we think this idea is so ingenious, we have now inspired so many other companies with the tree-instead-of-christmascard idea that we would just like to briefly describe the reactions here:
[…]By the way, we had 27 customer responses to our “tree instead of card” campaign and the customers were very enthusiastic about the great sustainable campaign.
So it was a complete success for us too! […]
[…]our newsletter is personalized out ….and the response is fantastic :-))))
Our customers are thrilled. We have never received so much positive feedback on a Christmas campaign. […]
Conclusion: Trees-instead-Christmas cards are well received – because tree planting is very much in vogue.
The process is quite straightforward:
request non-binding information package about tree sponsorships for 1,-€ per tree (minimum order quantity: 50 trees)
This is where our trees are planted: In the GreenAdz forest in Zambia
Our interactive webmap at weforest shows our forest in Zambia and much more information about the project
“And where do you plant your trees?” is the first question we are asked as soon as we tell people that we not only do “market research that plants trees”, but that tree planting has also become our private passion.
How nice when we can then show our always up-to-date interactive webmap. Here in Zambia we plant ‘our’ trees together with weforest. By the way, weforest is the first partner of the green search engine ECOSIA, our big role model. The “search engine that plants trees” shows how easy it is to do good by the way. And if you don’t search with Ecosia yet, you should start quickly. Another step for many new trees on our planet.
“The trees at Christmas were so well received by our customers that we would like to ‘reorder’ another 150 trees”
“Nice thing about the tree sponsorship. Considering how many pointless Christmas presents roll in, this is definitely the better option […]”
“You are the Viva con Aqua for market research”.
About the author:
Dr. Sandra Gärtner is co-founder of the market research and technology service provider GreenAdz as well as an independent market research consultant with mediaresearch42 from Hamburg with passion and a green soul. Green, because GreenAdz stands for “market research that plants trees” and the sustainable incentive concept is particularly effective in the area of influencer marketing research – especially for campaign-accompanying advertising impact studies of influencer campaigns.
More appreciative than classic pop-up survey invitations, we help our customers better understand their customers through good online surveys: We are always unobtrusively involved and ALWAYS incentivize each respondent with a tree sponsorship. For higher participation rates, better results and above all: more fun.
And because it’s so ingenious and simple, we also convince companies to use a tree like this as a thank you for all their other marketing campaigns. We call this ‘#Trees4Leads’ and have written a separate blog post about it here: “Mit Bäumen Leads und Herzen gewinnen“
#Trees4Christmas #Trees4Leads #ChristamasCards #ThePerfectGift #Christmas2023
#EntrepreneursforFuture
